b-guided > Barcelona


Underwear and leisurewear for men


Goro Men's Store is a recently opened shop in Barcelona selling underwear, sports and home wear for the modern man who likes to cut a sharp figure. Specialising exclusively in masculine underwear, casual garments, leisurewear and home wear. The different brands have been selected for their style, simplicity and superior fabrics; labels such as Hanro, Hom, Homers and Casall, that embody comfort, fashion and quality. Stocking everything from underwear, pyjamas, slippers, sports clothes for relaxed activity and home wear such as knitted shirts, light and cool polo shirts, cosy sweaters, knitted pants and in summer shorts and swim wear.

Goro belongs to the Janina Lingerie group, a renowned underwear company here in the city of Barcelona, Goro is located on one of the most attractive streets in the Eixample, which as well as its art galleries has a great collection of varied restaurants.

  • GORO, Barcelona
  • GORO, Barcelona
  • GORO, Barcelona


    The alma mater of this project, Janina Terés explains “Underwear is our first body layer, pyjamas, help provide a god night’s sleep, casual clothing to fully enjoy being relaxed of the weekends. It’s as important for women as it is for men, and that’s why I also wanted to create a space for them.” The name of the shop recalls the name of the owner’s pet dog.

  • GORO, Barcelona
  • GORO Men's Store
  • Enrique Granados 118
  • Barcelona
  • Opening hours, from 10.30 AM till 8.00 PM