b-guided > Barcelona

Emporio Armani A-W 2013

Kajal / Urban Tech

By Ariana Ruglio 15.10.13

Emporio Armani has created an urban, contemporary and sophisticated collection that perfectly represents both today’s man and woman. In a masterful combination of style and modernity, the label shapes functional and colourful pieces without losing the firm’s characteristic touch of class, whose renown preceeds them. Delving into the world of Emporio Armani is to dive into a universe of luxury but always backed up with innovation and reinvention. The fabrics, colours and shapes which are featured in both collections provide a turning point for a new classic sartorial modernism.

The theme of the women's collection is a palette of colours ranging from soft cream and pink to darker tones and shades inspired by minerals. The sensuality of forms, in sculptural long garments, and fabrics, such as mohair with chiffon, enliven soft billowing pieces that convey the excellence of the Armani house but, when combined with rough fabrics such as neoprene, or sumptuous fabrics like leather, a modern sensibility overwhelms each of the outfits. The accessories provide the fun and comfort for a young, urban and daring woman. If the collection has a certain ethereal quality the accessories provide a pinch of spice and a good dose of modernity. Masculine shoes with PVC details or Derby hats, cheerful and playful, that gives way to Jaipur style’s maxi-earrings, lightweight but strong, show that classic can also be innovative when set against a neoprene backdrop.


  • If the women's collection is somewhat reminiscent of Poiret’s designs, the men's collection is a reinvention of classicism in the finest Armani style. With a strong contemporary mood, old style pieces of clothing find their space in men’s closet bringing back to asphalt coats, tuxedos and turtlenecks, all designed using innovative materials. Each piece becomes a whole in its own right, while the textures used, from the neoprene to the wool through the rabbit skin or laser cut leather, grab the attention morphing into voluptuous forms and details that define the individual items. The colour range is designed to combine with everything from blue and asphalt grey as well as very light kaki tones to the most intense hues, they are mixed with emerald greens and cardinal blues. Again, the accessories are the main protagonists: the classical is represented with loafers and brogues while the leather boots and handbags provide a modern take, large and unexpected, as always with Emporio Armani’s collections.