b-wear Collections
Eligens
Eligens which opened recently on C. Consell de Cent with Passeig de Gràcia, brings a breath of fresh air to the street’s retail offering.
In Latin, homo eligens means the individual who has the capacity to choose. And that sums up the store’s founding principle, with its strict selection criterion for everything on offer here, as well as the design of the premises and its neon sign logo. Eligens defines itself as a concept store for ready-to-wear, footwear, glasses, jewellery, other accessories, and fashion magazines.
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The store has four themed floors that seem to flow together to create a singular vision, each of which also providing a view to all the other levels.
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A unique selection in Barcelona, which includes a number of surprises interspersed throughout the shop. From the classic Mackintosh trench coat to a range of blackmeans denim designs from Alyx, the brand founded by Matthew Williams (now at Givenchy). Men’s labels include 032c, Craig Green, Martine Rose, Stone Island Shadow Project, Rhude, Ambush… For women Vivienne Westwood, Viktor & Rolf, Misbhv, Nanushka… For both the first lines of Rick Owens, Y/Project, Diesel by Glenn Martens… Parts of the exhibition display change monthly, and include augmented reality features, projections of campaigns, catwalk shows and total looks. Everything you see on the screen is available at Eligens.
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Apart from the shoes and sneakers, with their own section, the selection of sunglasses are prominently displayed: among them are Kuboraum, Matsuda, Voa Collective (designed in Barcelona and manufactured in Japan), and exclusively, the collaboration between Jacques Marie Mage and Enfants Riches Déprimés.
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Other fascinating elements include the glass display tables with their exposed extendable mechanisms, or a peculiar cabinet that serves as a bar counter. The materials include timber, iron, laser-sealed optical glass display cases and frosted-striated glass on the fitting room doors. The mirrors at the ends of the rooms add depth, and the ivory microcement flooring confers spaciousness.
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in the basement, there’s a stylised minimalist design elongated aquarium at the centre, with a range of men’s clothes especially featuring the black avantgarde trend, including pieces by Rick Owens, with some unisex designs, Alyx, Raf Simons, the Danish designer Heliot Emil, the Korean brand Juun.J, Innerraum and Werkstatt:München.
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It features clothing and accessories from several brands, such as, Rick Owens clothing collections and his successful Kiss boots with platform are also available, and there’s bags and footwear by Alyx, with their iconic Swiss climbing buckle.
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