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Winy Maas: The City of the Future

Architecture for lunch, Soho House Barcelona

By Redacción 19.09.19

Soho House was conceived as a second home for people working in the creative industries. For this reason, and with the aim of bringing together those communities that have a creative soul in common, at Soho House they organize all kinds of events, exclusively for partners mainly, related to different creative disciplines. Based on this philosophy, open to the general public, and together with Cecconi's, the Italian restaurant of Soho House, they have created the innovative format: Art for lunch, Music for lunch, Fashion for lunch and Architecture for lunch.

A relevant personality from one of the aforementioned areas, comes to give a lecture, and then there is a meal at Cecconi's (optional meal), in which attendees who wish can chat with the speaker. To date, names such as Palomo Spain, and Jesus del Pozo (Fashion for lunch), the artist Nasevo (Art for lunch) have come, and today, Thursday, September 19, it is the turn of the architect Winy Maas, to co-found the renowned Dutch studio MVRDV, which opens the Architecture for Lunch cycle. On this occasion, Winy Maas has come to talk about "the city of the future".

  • Winy Maas MVRDV

    MVRDV, Seoullo 7017 Skygarden, Seul, 2017 ©Ossip van Duivenbode

  • Winy Maas MVRDV

    MVRDV, Seoullo 7017 Skygarden, Seoul, 2017 ©Ossip van Duivenbode

     

    Winy Maas has received international acclaim for his range of urban planning and award-winning building projects, across all typologies and scales, that are self-generated, innovative, experimental, and theoretical. He advocates for denser, greener, more attractive and liveable cities, with an approach to design that centres around user-de ned, innovative, and sustainable ideas for the built environment, regardless of typology or scale.

  • Winy Maas MVRDV

    MVRDV, Market hall, Rotterdam, 2014 ©MVRDV

  • Winy Maas MVRDV

    MVRDV, Market hall, Rotterdam, 2014 ©MVRDV

  • Winy Maas MVRDV

    MVRDV, Market hall, Rotterdam, 2014 ©MVRDV

     

    MVRDV was set up in 1993 in Rotterdam, The Netherlands by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions to contemporary architectural and urban issues. A research-based and highly collaborative design method engages experts from all fields, clients and stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future. Early projects by the office, such as the headquarters for the Dutch Public Broadcaster VPRO and WoZoCo housing for the elderly in Amsterdam lead to international acclaim. 250 architects, designers and other staff develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation. MVRDV works with BIM and has official in-house BREEAM and LEED assessors. Together with Delft University of Technology, MVRDV runs The Why Factory, an independent think tank and research institute providing an agenda for architecture and urbanism by envisioning the city of the future.

  • Winy Maas MVRDV

    MVRDV, Art Depot Boijmans Van Beuningen, Rotterdam, 2019