b-ing Interiors
Ópticas Activa by 5LAB
Off Barcelona
The Barcelona based design practice 5LAB are responsible for the new interior design, graphics and corporate image of Ópticas Activa, located in Tarragona. Rather like a jewellery shop the exhibition of products for an optician can provide an opportunity for great design flare. The following description was provided by 5LAB.
Starting off with the existing image of the opticians and taking on board the client’s requirements and the target audience at whom the brand is aimed, the current corporate identity was modified. The interiors of the shops and the graphics for the brand were developed so that a new image was achieved which was more appropriate for its clientele.
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The aim was threefold. On the one hand, creating attractive spaces where the client would have a pleasant retail experience, a sort of dialogue with the brand. On the other hand, the idea of conveying that design is important and that it is not at odds with price. And finally, promote Activa, a young, dynamic and professional brand. The different spaces of the brand seek to communicate these ideas as clearly as possibly.
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The project adapts in a flexible manner to different situations which allows for adjusting the design taking advantage of the unique characteristics of each space without trying to make a start from scratch. In this way we can take advantage of materials and some transformed pre-existing objects and incorporate them into the project.
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The existing brand colours were orange and black; black was replaced by dark blue, less aggressive, to provide a fresher feel. These colours are also used within the spaces. Orange, given its impacting character, is used in the small details of furniture and signage, blue, combined with wood, has a greater presence and creates a warmer ambience.
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The furniture was designed along with the display cases and other elements to adapt as much as possible to the needs of the client in all of the spaces. The furniture elements most often used by the optician, the display cases, are manufactured in wood to underline the sensation of warmth and touch. The cases are adapted depending on the spaces where they are located but are provided with a neutral backdrop to best showcase the products.
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The designers created light filled spaces that are simple and calm where the product is always the main focus and where the touches of colour reference the youthful and laid back character of the brand.
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- www.5lab.es
- Photography by Alba Rodríguez