García Jeans Showroom
Mediterranean style, Northern know-how
For a new pretender to the crowded denim market an impacting showroom can be crucial to creating a sense of identity and confidence. García Jeans, thea casual denim wear brand has achieved both with a new showroom located in the La Nova Esquerra de l’Eixample neighbourhood of Barcelona. The refurbishment project was designed by Alexandra Vidal in colaboration with García Jeans to provide the company with its first showroom space in Spain, converting a previous travel agent’s office into an open plan layout for the display of the company’s new collections and other ranges.
The space which includes 350 sq.m. as well as a generous external terrace on the mezzanine level is designed to showcase both the brands clothing products and corporate identity. A double height entrance area accessed directly from the street leads to a series of smaller scale meeting areas and display rooms located to the rear of the ground floor. A delicate screen of glass and metal defines the individual spaces. The first floor accommodates the casual areas as well as the offices and kitchen area which opens out onto the light filled terrace.
The interior design reflects the Mediterranean inspiration behind the label
The interior features a highly controlled palette of finishes and surfaces (the suspended timber flooring at the entrance features floor boards recycled from WW2 era Normandy houses) lending the space a warm industrial character softened by touches such as the hanging plants (with automated irrigation) within the double height area. The furniture reflects the clothing character; practical, robust and considered with a slightly vintage feel.
The first floor showroom space where clients can view new collections
Garcia Jeans is a Dutch company with an Italian design sensibility founded in 1977 which specialises in casual denim with a marked Mediterranean character. Currently collections are available at CONTI and +D Conti. for Adult as well as online.
The showroom is designed like an apartment space with a kitchen and canteen area
The space includes an outdoor break area
View of the entrance with recycled timber floors and hanging garden vegetation