Dornbracht Conversations is a series of discussions originally launched in 2008, which serves as a platform for the exploration of current schools of thought in design, architecture and art. For each of the Dornbracht Conversations (DC), three or four experts from different industries, including design, art, architecture, science and the media, are invited to address key issues on a trendsetting topic, present their own experiences and views and involve the public in the discussion. Dornbract Conversations 1 (DC 1) took place in Iserlohn at the end of May 2010, addressing the question “What is a modern classic and what significance does a classic have in a transversal culture?” Dornbracht used the presentation of the improved TARA series as an opportunity to highlight the current almost inflationary concept of the classic at DC 1 in two separate podium discussions. Dornbracht Conversations 2 (DC 2) followed in mid-September 2010 in Museum Ludwig Cologne, the topic this time being “Is design art, is art design?”.The artist Tobias Rehberger, Konstantin Grcic, Mike Meiré and Collector Harald Falckenberg held a captivating discussion on the aspects which unite or divide the disciplines of art and design. The third session of Dornbracht Conversations 3 (DC 3) titled “Extra/Ordinary – A further dimension on the rise of New Normal”, brings together a panel of experts discuss the latest trends and new activities in design at the company's headquarters in Iserlohn.