b-ing Interiors
Bobo Choses Flagship Store
Rambla Catalunya, 97 (2024)
The new Bobo Choses flagship store in Barcelona represents a built expression of its values and creativity. Much more than a shop, it is place of inspiration. In addition to a space for showing the clothing collections and decorative objects, it is an ideal location for workshops, exhibitions and other recreational and playful experiences for families. From the perspective of a child discovering the world, the interior has been conceived as a playful space where magic and imagination happen.
The brand is renowned for harnessing the power of play and fun to inspire the design of its clothing for children and adults. Storytelling and illustration form the foundation of the diverse collections that can now be fully appreciated within a three-dimensional Bobo Choses immersive environment on one of Barcelona’s most beautiful streets.
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© © Bobo Choses
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The classically proportioned timber shopfront with its gently curved edges invites customers into the new flagship store on Rambla Catalunya at number 97 (between Provença and Mallorca). Once past the threshold the spacious and open-plan interior stretches into the distance with a series of connected zones. The interior is characterised by simple geometric lines, the shallow vaults of the exposed volta catalana ceiling and neutral white colour palette contrasted with the garments‘ colours and prints. The main protagonist of the interior design scheme however is the modular timber shelving, vertical totems, notched at close intervals support sturdy wide plywood trays. The modular system which lines the perimeter walls is both practical and visually arresting, especially as everything else is somewhat sparse and minimalist.
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The Bobo Choses collections are characterised by graphic prints and bold colours which are featured throughout like a clothing art gallery. Fabrics, decorative installations, artworks and elements of furniture calibrate the space with the clothing displayed in the voids between. Different pieces by artists and collaborators such as Colapso Studio, Casa Chinchilla and Rumu Studio perfectly complement the brand‘s style, adding their personal touch and making the space more lively.
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Textiles are featured throughout the space, in addition to the clothing, rich and thick fabrics adopt an architectural quality within the interior design scheme, like the striped changing room curtains inspired by the op-art aesthetic, colourful cushions, and a huge original tapestry made by Casa Chinchilla ad hoc for the flagship. The space is designed to be user friendly, from the level access from the street to the generously proportioned changing rooms and the scale of the children’s furniture, making it easy for prams and toddlers. The space also includes kitchen and washing facilities.
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It’s the second store belonging to the brand in Barcelona, the first opened in 2018 and is located in the Born neighbourhood. Founded in 2009 by Adriana Esperalba the Bobo Choses brand quickly became a sensation thanks to its original approach to designing clothes for adults, children and babies. Sustainability informs every aspect of the company, from its headquarters based in a former toy factory in Barcelona to the local manufacture of all clothing and products, in Spain and Portugal. The materials are chosen for their low carbon footprint and longevity. Bobo Choses creates clothing for babies from 3 to 24 months, and children between the ages of 2 and 13 as well as for adults. The garments are seen as an extension of learning and individual expression. Their current AW24 collection is titled 'Once Upon a Time' and features organic cotton and recycled textiles in designs, and is a tribute to classic fairy tales, deconstructed.
Photos: Salva López
Interior design: Bobo Choses Creative and Design Team + Colapso Studio
- Rambla Catalunya, 97
- 08008 Barcelona
- T. +34 93 660 93 74
- www.bobochoses.com