b-guided > Barcelona

Alex Trochut at Madformacs

By Nuria Guardia 18.01.13

From January 18th Madformacs will be hosting a retrospective exhibition of the work of Alex Trochut, the Catalan designer, illustrator and typography designer renowned and admired internationally. With an extensive back catalogue his clients have included the likes of Nike, Adidas, Nixon, Absolut Vodka, Coca-Cola as well as Estrella Damm, The Rolling Stone, MTV and Channel.

At just30 years of age Trochut is the most awarded Spanish designer working on the international stage. His projects are a clear vindication of this recognition, based on the philosophy “more is more”, excess forms a strategic element of his design. He has somehow managed to avoid the obligatory conservatism of his profession achieving a balance between tradition and originality.

He knows only too well that in order to break the rules they have to be thoroughly assimilated but without sacrificing spontaneity. And it appears that he has achieved his goals gaining both critical and public acclaim. As a designer he continues to evolve, for Trochut design is in fact all about change. This exhibition provides the perfect opportunity to review the rise and rise of this young Catalan designer.

  • Celebrate Originality, T-Shirt graphic for Adidas Originals, 2010. ©Alex Trochut

  • Lady Gaga; type treatment for V Magazine, 2011. ©Alex Trochut

  • S-Kate, illustrated letter as the initial of 'street' and 'skateboarding', 2009. ©Alex Trochut

  • From 18 January to 12 March
  • MadforMacs | shop&studio
  • C. Muntaner, 111 08036 Barcelona
  • www.madformacs.com